Daimler India Commercial Vehicles (DICV) the wholly owned subsidiary of Daimler AG and operating under the umbrella of Daimler Trucks Asia, has become a full-fledged commercial vehicle player in the Indian market in a short time due to its initiatives taken at the initial days. Amongst many steps the company took, the key and maiden move was commencing to build test track in April 2009 much before the actual work on setting up of the manufacturing facility started. This was done for the first time in the country by any OEM as DICV believed that test track was the nucleus of its products; this, according to the company, is because the products come first, not the status symbols.
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