By MT Bureau| Oct 20, 2020

Ampere Electric announces campaign to increase EV adoption

Ampere Electric has launched a new campaign, 'Unlock Life', to enhance its electric vehicle product buying experience.

Under the new campaign, Ampere announced a unique phygital campaign which offers new range of e-scooters, customised online buying experience and multi-language Call Centre.

The call centre will help buyers to know more about various aspects of products, share knowhow on features, financing and benefits.

The company is also creating an accessible platform for customers to interact and know more about usage, new schemes & lifecycle savings over conventional petrol scooters, thus enhance accessibility for everyone, particularly in rural areas.

P Sanjeev, COO, Ampere Electric said, "At Ampere Electric, we are actively listening to the voice of customers and have created unmatched product range, robust service backup, and easy financing options to facilitate the seamless transition towards electric scooters."

"The category is new, and still we see lots of myths and queries related to overall EV usage, especially from the new markets. Our Toll Free Customer care is now available all 7 days from 9am to 9pm and in 6 languages., Ampere's new website is faster, with host of features such as virtual reality based produreality-based ride experience, easy lease to own options, dealer locator, savings calculator and more."

 Ampere says with these benefits, both B2C & B2B fleet buyers can actively consider Ampere escooters and become part of the grand celebration planned this festive period.

Ampere electric has fostered clean last mile mobility with electric scooters starting from Rs 34,000 and attractive EMI as low as just Rs 51/ day. The range includes products in the economy segment with V48, V 48 plus, Reo LA, Reo plus LA, REO Li, REO plus Li Magnus 60, Reo Elite LA, REO ELITE Li & performance segment with Zeal, Zeal EX & Magnus Pro.

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