The Apollo Apterra Cross is the first range of tyres for the compact SUV segment in India
By TT News| Mar 16, 2021

Apollo Introduces Apterra Cross Tyres For Compact SUVs

Apollo Tyres has introduced Apterra Cross tyres for the fast-growing Compact SUV (CSUV) segment in India after two years of extensive testing and development.

The Apterra Cross has a twin steel belt, with JCP protection, for high puncture resistance. Additionally, the high abrasion resistant multi polymer blend used for the tread ensures a longer tyre life. The rounder contact patches provide maximum ride comfort and have also been specially tuned for better compression during impact, basis advanced simulation techniques while ensuring low tyre noise.

This is the first dedicated range of tyres that caters to the CSUV segment, the hottest selling segment of the decade, in the Indian automotive industry. As per estimates, the CSUV tyre market in India, currently, is around 4,00,000 tyres per month and is soon expected to grow twice as much.

The Apterra Cross tyres is an outcome of in-depth research to understand the exact usage patterns of CSUV owners/drivers, the basis on which the R&D team in Chennai, designed and developed the new tyres.

  • The first dedicated range of tyres for the fast-growing compact SUV segment in India

Being produced at the company’s state-of-the-art unit in Oragadam, Tamil Nadu, the new range of tyres is being launched in India as of now, with plans to introduce them in the ASEAN and SAARC markets later.

Commenting on the launch, Satish Sharma, President, Asia Pacific, Middle East & Africa (APMEA), Apollo Tyres Ltd said “The rise of the Compact SUV segment, priced affordably, has reinvigorated the dream of owning an SUV in the Indian market, and we being the segment creators in the tyre space, are looking at leveraging on this opportunity with a dedicated range of tyres for this growing segment. We have the first mover advantage with Apollo Apterra Cross, and we are targeting at a leadership position in this segment.”  (TT)

The sizes being introduced, are:

· 215/60 R16 (Vitara Brezza, Nexon, Venue, Sonet)

· 215/60 R17 (Creta, Seltos, Captur, Kicks, Hector)

 · 215/65 R16 (Duster, Terrano, Nuvosport)

· 205/60 R16 (Ecosport, S-cross)

· 205/65 R16 (Creta, Seltos, XUV300)

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