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By TT News| Jun 18, 2021

Apollo Tyres Unveils New Corporate Identity And Five Year Vision

Apollo Tyres has unveiled its new five-year corporate identity and vision–'Driving Progress, Together' for both Apollo Tyres and Vredestein Tyres brands.

The company believes the new vision holds up to its purpose, 'Enabling Excellence'. The five pillars for the new five-year plan are digitalisation, technology and innovation, people, brand and sustainability. It will also focus on using renewable materials to cut down its emissions. 

Neeraj Kanwar, Vice Chairman and MD, Apollo Tyres, said, “Our industry is going through a sea change, and with the increasing rate of transformation in key areas of our business, it is time for us to embrace that change. Our ambition is brought to life in our new identity. A company which has been built on strong foundations relies on the creativity and energy within the organisation to forge ahead.”

The new corporate identity was created by London-based design-led creative company Jones Knowles Ritchie. (MT)

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