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By TT News| Oct 26, 2020

Automechanika Birmingham postponed to June 2022

Automechanika Birmingham has been postponed, and it will now be held between June 7 and 9 2022.

The COVID 19 pandemic has led to the decision.

Simon Albert, Managing Director of Messe Frankfurt UK Ltd said “The market has requested to postpone the event, and we are delighted that almost all companies who committed to the original timing will be present in 2022. With over 50% of floor space already taken for the 2022 exhibition, the signs are good for an event with 3 years of pent up demand. Now is a tough time for the global exhibition market, but it’s very positive to see that the UK aftermarket has shown its long-term commitment to the event. Despite almost no revenue globally for Messe Frankfurt since March this year, the company will weather the storm and continue to deliver successful Automechanika events globally.

A study, ‘Global Recovery Insights Report’ produced by UFI, (The Global Association for the Exhibition Industry) and SISO (The Society of Independent Show Organisers) say that networking and face to face events are a priority when conducting business and whilst digital marketing is important, it will not replace face to face meetings. The UFI study showed that of those who come to business events as visitors, 90% felt they had been negatively impacted as a result of not being able to attend events.

 

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