By MT Bureau| Jul 29, 2021

Automotive Transformation Group Acquires SalesMaster

Automotive Transformation Group has announced the acquisition of SalesMaster, one of the leading automotive industry software suppliers. Through this acquisition, the company aims to be a key player in the global automotive digital retail landscape.

SalesMaster will work under the GForces brand of the Automotive Transformation Group, further enhancing the omnichannel consumer journey.

Commenting on the acquisition, Giles Smith, Chief Product Officer, Automotive Transformation Group, said, “We already had an excellent working relationship with the team at SalesMaster, having collaborated on a series of successful, leading-edge GForces client projects. They are true industry vehicle data specialists who have worked in a dealer sales environment and therefore understand the complexities of managing various data sources for both new and used vehicles. Their digital know-how and client base are an ideal fit.”

Christian Erlandson, CEO, Automotive Transformation Group, said, “I’m delighted to welcome the whole SalesMaster team into the Automotive Transformation Group family. They will be instrumental in furthering our overall commercial strategy, as we create something truly unique in the automotive digital retail space.”

SalesMaster, founded in 2009, is headquartered in the UK. Its key products are: inventory stock management tool, STOCKBOOK; vehicle booking system, DEMO DIARY and FLEETBASE, its fleet-focused order management platform. (MT)


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