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BharatBenz has associated with Sriram Automall for used CVs.
By MT Bureau| Nov 26, 2021

BharatBenz Associates With Sriram Automall

Daimler India Commercial Vehicles (DICV) has tied up with Shriram Automall India Limited (SAMIL) to provide a platform for customers to exchange their used vehicle of any brand for a new or used BharatBenz commercial vehicle across India. 
The tie-up with SAMIL enables DICV to leverage the former's strong position in the used vehicle market, especially commercial vehicles. SAMIL has been the go-to platform for many logistics firms to procure reliable and certified commercial vehicles.
Customers to exchange their used vehicle of any brand for a new or used BharatBenz commercial vehicle will be treated to a robust support system with a carefully-picked pool of used trucks that have undergone thorough quality checks. 
Rajaram Krishnamurthy, Vice President, Marketing & Sales, Customer Service, DICV, said, “Our tie-up with Sriram Automall, a leader in the exchange business will provide ease of accessibility to pre- owned BharatBenz vehicles for customers. This tie-up will be an effective tool and a tremendous value addition in delivering reliable and efficient logistics solutions that meet the needs of the customer.”
Sameer Malhotra, CEO, SAMIL, said, “We are thrilled to get the opportunity to partner with Daimler India Commercial Vehicles, to power their Exchange Program. We look forward to delivering BharatBenz’s superior quality and TCO to a larger customer base and provide outstanding customer experience to BharatBenz truck owners for their trade-in-needs.”
The DICV association with SAMIL is also expected to improve the operating margins of DICV dealers. Dealers are likely to get assistance in expanding their service reach by increasing the conversions and improving coverage in the dealership command area.

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