By TT News| Aug 31, 2020

BKT sponsors six IPL teams

BKT will sponsor six cricket teams, namely Mumbai Indians, Chennai Super Kings, Delhi Capitals, Kings XI Punjab, Kolkata Knight Riders and Rajasthan Royals, of the Indian cricket T-20 League in the upcoming season,

Rajiv Poddar, Joint Managing Director of BKT

The company has already been promoting this sport by supporting the KFC Big Bash League (BBL) based on an agreement with Cricket Australia.

BKT, the multinational group from India and global player in the Off-Highway tyre market has been associated with many sports -cricket, football, or the amazing stunts at Monster Jam.

The company said that BKT loves sport because it fully reflects its corporate philosophy: commitment and determination, the joy of achieving goals, the feeling of satisfaction and contentment when being rewarded for all efforts aiming at always higher and greater ambitions.

In particular, BKT has been supporting Indian sports, since it never forgets its origins. The company had for instance a partnership with Kabaddi teams: Patna Pirates, Puneri Paltan, Tamil Thalaivas, U Mumba, Gujarat Fortune Giants, U.P Yoddha, Dabang Delhi and Haryana Steelers Kabaddi in the 2019 season – eight out of twelve teams of the VIVO Pro Kabaddi League.

“Cricket is a very popular sport in India. Everyone loves the game, and we from BKT are pleased and excited to be part of an event that is much followed in our home country. We believe in sharing values such as resolution, fairplay, persistence, and self-confidence as well as the awareness of one’s limits. We are a keen supporter of several national sports all around the globe, but it fills me with immense pleasure that we are now supporting such a significant sporting event in India,”  Rajiv Poddar, Joint Managing Director of BKT, states.

Many are the sporting events that the multinational group from India supports and follows actively all over the world. BKT has been the Official and Exclusive Tire Manufacturer for Monster Jam, the thrilling American motor show, since 2014. BKT has also been Title Sponsor of several European football competitions, including the Serie BKT, the B football league in Italy, the Ligue 2 BKT in France, and last but not least, the company has become Official Global Partner of LaLiga, the top tier Spanish football division. All sport events are selected based on a precise strategy aiming at greater user proximity and increased brand awareness.


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