<p>REIFF Reifen und Autotechnik GmbH, a German specialist tyre trade group</p>
May 04, 2020

Bridgestone acquires REIFF Reifen und Autotechnik to enhance retails presence

Bridgestone acquired REIFF Reifen und Autotechnik GmbH, a German specialist tyre trade group, for an undisclosed amount.

The Japanese tyre maker has already been aggressive on expanding its retail presence through acquisitions and joint ventures in Europe. Its retail network and partnerships now include leading European names, such as First Stop, Ayme, pitstop.de, PPG Pneuhage Partners Group and Speedy.

Under the brand labels Reiff, Netto and ABS, REIFF Reifen und Autotechnik GmbH runs a leading network of 42 retail stores in the south of Germany, as well as a tyre retreading plant, all of which are part of the acquisition deal.

Bridgestone said the acquisition fits well with Bridgestone’s three-pillared strategy to become a mobility solutions leader by focusing on premium tyres, trusted mobility solutions and customer centric retail networks.

On the acquisition, Daniel Giroud, Chief Sales Officer BSEMIA, said,” This deal will effectively support our existing trade partnership network and create new synergies, allowing us to be even more present in the market as well as closer to our customers.”

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