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By TT news| Aug 07, 2020

Bridgestone appoints new president for its Latin America business

Charlie Rule, formerly vice president of operations, Latin America, has been named president, Bridgestone Americas Tire Operations Latin America (BATO LA), effective August 1. Rule succeeds Joseph Saoud, who successfully spearheaded two years of growth for the company’s Latin America business.

Rule will be responsible for all Latin America tyre businesses with full P&L responsibility, including dotted line responsibility for manufacturing, and will continue to lead Category Strategy, Product Planning, Marketing Branding and Marketing Communications in the region.

“Charlie has played a significant role in the transformation of our Latin America business, shaping our go-to market approach, driving efficiencies and increasing our market share,” said Gabriel Asbun, group president, Americas Tire Business, Bridgestone Americas. “Charlie’s broad international experience, coupled with his extensive understanding of our region and of our business, make him the right leader to take BATO LA to the next phase of development,” added Asbun.

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