By TT News| Sep 20, 2021

Bridgestone EMIA Targets to Double EV Tyre Fitment By 2024

Bridgestone EMIA aims to double its EV original equipment (OE) line-up for passenger cars in the next three years.

Currently, the company’s EV original equipment (OE) line-up for passenger cars represents 11 percent, which was four percent in 2019. According to the company, it will reach over 20% in 2024.

To achieve the target, the European entity of Bridgestone will focus on a growing number of original tyre fitments specifically engineered for EVs. 

As per the company, in 2021, 50 percent of the top 10 EV manufacturers globally chose Bridgestone fitments for their vehicles, and 50 percent of the top ten most sold EVs in Europe are fitted with bespoke Bridgestone tyres as original equipment.

Bridgestone EMIA currently commits over 30 percent of its tyre development resources to create OE fitments for EVs.

As part of its commitment to help shape a sustainable future of mobility, Bridgestone sees electric mobility as a huge opportunity to reduce CO2 emissions and make mobility more environmentally sustainable, particularly with 20 percent of new car sales in Europe in 2025 expected to be EVs.


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