By TT News| Sep 16, 2021

Bridgestone’s EV Tyres To Represent One-Fifth Of OE Fitments By 2024

Bridgestone EMIA has revealed that its EV tyres range, currently representing 11 percent of the total OE line-up for passenger cars, is set to reach a figure of over 20 percent by 2024. In 2019, EV tyres represented only 4 percent of the total line-up. 

The tyre maker is developing premium tyres that are custom engineered for EVs and their unique challenges using innovative new technologies, such as ologic technology to enhance battery range, Techsyn to achieve better wear efficiency and reduced rolling resistance while cutting raw material consumption in the long term, B-Silent to minimise tyre noise for driver comfort and the sustainable and lightweight Enliten Technology to reduce tyre rolling resistance by up to 30 percent and weight by up to 20 percent to extend EV driving range and reduce environmental impact thanks to improved resource productivity.

Supporting the automotive industry in its sustainability ambitions, Bridgestone is partnering with the world’s leading EV manufacturers on hybrid and electric vehicles, such as the Mercedes EQA and EQB, BMW i3, Fiat 500 EV, Nissan LEAF, Volkswagen’s all-electric ID.3 and ID.4 and many more.

Emilio Tiberio, COO and CTO of Bridgestone EMIA, said, “As part of our commitment to helping shape a sustainable future of mobility, Bridgestone EMIA is transforming to support the adoption of EVs. Through a fully integrated approach, we’re investing to make electric mobility more efficient and accessible to drivers and fleets. This is seeing us pioneer premium tyres and tyre technologies for EVs, dedicated fleet and mobility solutions, as well as partner with leading EV manufacturers and developing an EV-ready retail and service network. Building on the progress we’ve already made, we’re determined to help our partners accelerate their journeys into electrification and achieve the sustainability ambitions we collectively hold.” (TT)


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