By TT News| Feb 22, 2021

CEAT Introduces All-Women Tyre Shops In India

CEAT introduces the concept of all-women operated ‘CEAT Shoppes’ across India. The first of such shops have been opened in Bhatinda, followed by the introduction of 10 Shoppes in the next few months across India.

CEAT Shoppes include a women workforce for all service-related assistance to customers.  This also includes manual jobs like wheel changing, balancing and operating various machinery to service a vehicle.

These shops will be CEAT’s endeavour to empower women by giving them an equal opportunity to grow and make a mark in the male-dominated tyre Industry. At the time of the global crisis due to the pandemic, many people have lost their jobs but with this initiative, CEAT is opening avenues for women and creating more employment opportunities.

Amit Tolani, Chief Marketing Officer, CEAT said “CEAT recognizes the value of gender diversity at workplace. We have been offering equal and fair opportunity to women in every field including our manufacturing plants. From shop-floor engineers to leadership roles, CEAT has a diversified female workforce taking up challenging roles and growing in their respective fields. The all Women CEAT Shoppe, is an industry first initiative which further reiterates our commitment to allow women to grow and make a mark in the Tyre Industry which is predominantly male driven business. The initiative will not only provide financial stability to the women but will inspire many others to join this industry as we plan to expand our footprints across India with many more such outlets in the months to come.” (TT)

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