By TT News| Sep 20, 2021

Ceat Launches New Mktg Campaign For SecuraDrive Tyres

To promote its premium SecuraDrive range of tyres, Ceat has launched another marketing campaign featuring Aamir Khan.

The Mumbai-headquartered company will air three advertisements with Aamir Khan playing different avatars in each version throughout the second leg of IPL across media platforms.

The new campaign will focus on using high-quality tyres that provide complete safety in any situation. The storyline of the first advertisement is unique --- it talks about a utopian world where everyone follows traffic rules. However, in reality, roads are full of surprises, and one needs the safety of tyres that offer outstanding braking and impeccable stability.

The idea behind the campaign is to highlight the importance of high-quality and safe tyres for unexpected surprises on roads. It aims to showcase how the Ceat’s SecuraDrive Car and SUV tyres enable a comfortable drive across different situations through superior control and precise braking.

Amit Tolani, Chief Marketing Officer, Ceat Tyres Ltd, said, “Safe and smart mobility has been Ceat’s primary goal. The new campaign with Aamir focuses on our vision of ‘Making Mobility Safer and Smarter Every day’. Our SecuraDrive Car and compact SUV tyres offer a safe ride through improved braking performance and ultimate riding comfort--- the best friend for your car on any road. The campaign emphasises the significance of buying reputable and reliable tyres. Aamir embodies Ceat’s honesty, enthusiasm, perfection, and innovation and has been a great brand ambassador for us.”

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