By TT News| Oct 22, 2020

Ceat launches second TVC on SecuraDrive tyres

Ceat has released another TVC featuring Aamir Khan to promote its SecuraDrive range of premium car tyres.

This second advertisement will commence on IPL today and will also continue to air during the IPL.

The campaign emphasizes the importance of the usage of high-quality tyres for complete safety in any kind of driving conditions.

Amit Tolani, Chief Marketing Officer, Ceat Tyres Ltd said, “The first ad of the SecuraDrive campaign received great appreciation and love from our audience. In this advertisement too, we have highlighted the importance of opting for Ceat SecuraDrive tyres so that you are empowered with complete control, ensured optimal safety and delivered an extremely comfortable driving experience. That’s a triple check for safety, control, and comfort! So, when it comes to safety, #DontBeADummy, and opt for Ceat SecuraDrive.”

 Ceat SecuraDrive, is a premium car tyre specifically designed keeping in mind the requirements of premium sedans and compact SUVs in the Indian automotive market- such as Honda city, Skoda Octavia, Toyota Corolla, Hyundai Creta, Maruti Suzuki Vitara Brezza, Honda WR-V etc. Its wide longitudinal tread grooves and smart compounding technology help keep the vehicle within the driver’s complete control on both wet and dry road conditions and the enhanced tyre tread technology helps in lowering noise levels while commuting, thus leading to a comfortable driving experience.


Share This Article

Please login to add a comment

Article Reviews

Subscribe to our Magazines

Get the latest news in the Automotive & Tyre industry.