The renewed partnership will run up to 2021-2022 season
By TT News| Oct 19, 2020

CEAT renews tie-up with Torino FC

CEAT, the strategic time partner of the Indian Premier League (IPL 2020), has extended its Official Tyre Partnership deal with Serie A club Torino FC. The agreement was first signed in 2018 for two years. It will now run until the end of the 2021-22 season.

Amit Tolani, Chief Marketing Officer of CEAT Tyres LTD, commented: “We are extremely proud to extend our relationship with Torino Football Club, one of Italy’s most prestigious and historical Clubs. This collaboration has been high-yielding for the brand CEAT thanks to its fortified presence in Italy. The renewal will only continue to further expand our presence and position our products into the global markets.”

Andrea Ancora, Vice General Manager of Cairo Pubblicità, stated: “We are very happy to announce the renewal of our partnership with CEAT seeing that this collaboration has brought great things to both parties”.

The partnership is for two years and makes the tyre manufacturer the club’s official tyre sponsor. As part of the deal, CEAT branding will feature at the club’s stadium on matchdays, on ticketing services and on Torino’s official website.

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