By MT Bureau| Aug 01, 2021

CEAT Tyres, Royal Enfield Celebrate Friendship Day With ‘#FriendsOnTheRoad’ Campaign

CEAT Tyres and Royal Enfield came together to celebrate their long-standing partnership with the ‘#FriendsOntheRoad’ campaign on social media for Friendship Day. 

The integrated campaign includes a video and Twitter banter between the two brands. The video highlights that the destinations might change but '#FriendsOnTheRoad' do not. It showcases how both the brands complement each other and like true friends, stick together through thick and thin, no matter what surprises the road may have for them.

Royal Enfield and CEAT also interacted with their followers on social media through a creative Twitter conversation that celebrated the connection between the two brands in a playful manner. The conversations were later joined by some noted influencers on the Twitter and Instagram pages of CEAT, where people cherished their travel memories with friends.

CEAT supplied Royal Enfield with Zoom Cruz tyres for the 650 cc Interceptor range. With this, CEAT also marked its entry into the 650 cc segment for a two-wheeler, and also the twin-cylinder motorcycles segment, making them the first Indian manufacturer to supply tyres as original fitment for the Interceptor 650 cc range

CEAT‘s association with Royal Enfield can be seen on most models like the Meteor, Classic, the Himalayan and the Bullet Electra.

Amit Tolani, Chief Marketing Officer, CEAT Tyres, said, “We have a strong relationship with Royal Enfield and feel humbled to be their ‘#FriendsOnTheRoad’. No better occasion than Friendship Day to affirm our association that has only cemented firmly with time. We look forward to many such Friendship Days with Royal Enfield in the years to come.” (MT)


Share This Article

Article Tags

Please login to add a comment

Article Reviews

Subscribe to our Magazines

Get the latest news in the Automotive & Tyre industry.