At the onset, I must admit that my objective is not to review the pros and cons of recent business strategies, some of which happen to be forced options adopted during the recent past due to the unprecedented and unmapped scenarios created by the Covid-19 pandemic. As a person who has been actively engaged in the rubber and tyre industry for the past 53 years, I would rather like to share some of my thoughts and interpretations on what I have witnessed in the industry. As typical of my generation of professionals, I cannot refrain from drawing inspiration from traditional wisdom and some of the trend setting management thoughts of the past few decades.
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