By MT Bureau| Sep 17, 2021

Citroen Unveils The C3 In India

Citroen has unveiled its made in India for India product, the C3 hatchback, in the country.

Citroen has specified that the C3 is a hatchback with SUV styling and will be positioned between premium hatchbacks like the Baleno, i20 and compact SUVs like the Magnite and the Kiger.

In terms of the exterior design, the C3 features traditional Citroen design cues like split headlamps and DRL and sculpted bonnet along with thick body cladding all around to help with its SUV appeal.

The interior design of the C3 is quirky, with the use of a variety of textures and materials. The stand-out feature of the interiors is the 10-inch XXL-sized infotainment screen that offers a host of connectivity options like Apple CarPlay and Android Auto. Also on offer is an LCD digital driver’s cockpit that is bright and large.

The made in India, made for India C3 has been built to cost. The cost-cutting measures are visible in the rotary AC knob that misses out on climate control, manual ORVM adjustment, central power window switches for the rear windows and integrated headrests even for the front seats.

To aid with the cost cap, Citroen has implemented a high level of localisation (up to 90 percent). The C3 is first among the family of three cars planned for the international market, developed and produced in India and South America.

Citroen has confirmed that the C3 will be launched in the first half of 2022, with further product launches planned for the next three years.

Talking about the car, Roland Bouchara, CEO and MD, Stellantis India, said, “The C3 is a very crucial part of our India growth journey and will be the backbone of our local development strategy. This car fits right into the heart of the Indian market, where 70 percent of the demand for sub-4 metre cars and 50 percent of customers are first-time buyers. This segment has been growing rapidly and C3 will fit right in with its affordability and attractiveness. Our teams in India and Paris have collaborated and developed this car with over 90 percent localisation. Our ecosystem here includes a strong supplier base that enables the right product positioning with high-quality standards. We will be leveraging our R&D Centre in Chennai, Vehicle Assembly Plant at Thiruvallur and the Powertrain Plant at Hosur in the state of Tamil Nadu in India to further boost localisation efforts. We have also built a world-class purchasing hub that we will leverage for ensuring uninterrupted part supplies and affordability. As we enter the mainstream segments, our network will expand for customers to experience the phygital La Maison Citroën showrooms and L’Atelier workshops in more and more cities.” (MT)

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