By TT News| Nov 25, 2021

Continental Tires Is Preferred Mercedes-Benz Partner in APAC Markets

Continental Tires has announced that it will continue to serve as the ‘Preferred Partner’ of global Mercedes-Benz after-sales tyres programme in the Asia-Pacific markets of Japan, Korea, Australia, New Zealand, Republic of China (ROC, Taiwan) and India until August 2022. It will also continue as the ‘Preferred Partner’ of global Mercedes-Benz after-sales tyres programme in Indonesia until August 2023.

Ferdinand Hoyos, Executive Vice President, BU RE Tires APAC, Continental Tires, said, “Premium vehicle manufacturers have the highest requirements on the quality and performance of its vehicles and demands no less of their tyre supplier. This applies not just to the original factory-fitted tyres, but also to the subsequent tyre changes needed throughout the life of the vehicle. Continental’s shared commitment to premium quality and precision German engineering make us the ideal partner for this program.”

The ‘Preferred Partner’ programme aims to create a closer and joint development of tyres after-sales, and to facilitate in-store sales as well as enable knowledge sharing between Mercedes-Benz AG and Continental Tires. 

Continental Tires provides the selected APAC markets with tailor-made Mercedes-Benz marked MO/MOE/MO1/MOS Continental tyres for customers. The tyremaker also receives access to central order and sales tools linking to Mercedes-Benz’s network and a direct online platform to fulfil orders. (TT)

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