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By TT News| Aug 26, 2021

Continental To Promote Sustainability Through ‘Extreme E’ Racing Series For EVs

Continental, a global tyre manufacturer, showcased its commitment to environmental sustainability in collaboration with Extreme E, a racing series for electric vehicles.

Continental is a founding partner and premium sponsor of the Extreme E racing series. The Hanover-based company equips all the vehicles in the series with tyres. The racing event was founded to draw the attention of motorsport fans to important environmental issues, namely the effects of climate change.

The company, for years now, has incorporated sustainable and responsible business practices in its corporate strategy. It also relaunched the ‘Vision 2030’ growth strategy. Through such collaborations, Continental aims to become the most progressive manufacturer in the tyre industry by 2030.

Philipp von Hirschheydt, Head of Business Unit Replacement Tires, Continental, said, "We have been investing in research and development for many years to drive innovative technologies, alternative and sustainable materials, and environmentally friendly production processes. Our cooperation with Extreme E is additionally an integral part of our strategy to roll out the priority of sustainability to new target groups." (TT)

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