By TT News| Sep 14, 2021

Cooper Tire’s Endeavor And Endeavor Plus Tyres Now Available For Cars, SUVs And Pickup Trucks

Cooper Tire has launched its Endeavor line of tyres for SUVs, cars and pickup trucks. The Endeavor and Endeavor plus tyres offer excellent reliability, safety and a mix of wet performance, robust handling and long tread life.

The Endeavor line of tyres receives a 65,000-mile warranty, making it suitable for drivers looking for consistent performance over a long distance. The Endeavor line of tyres comes equipped with a Wear Square indicator that allows users to quickly see the approximate tread life remaining on their tyres. They also feature the right combination of water evacuation grooves and checkmark channels to help flush out water and improve traction over wet surfaces.

Along with the launch of the new tyre range, Cooper Tire is also celebrating the production of the 200 millionth tyre at its Findlay manufacturing facility. Constructed in 1919, the Ohio facility was Cooper Tire’s first manufacturing facility and today employs approximately 900 associates within one million square feet of production space.

The Cooper Discovery AT3 LT was the 200 millionth tyre produced at this facility.

Talking about the new tyre range, Michiel Kramer, Executive Director – Product Marketing, Cooper Tire, said, “The Endeavor and Endeavor Plus tyres were made to offer great all-around performance for anyone from college students driving their first car to multi-hour commuters looking for a smooth and quiet ride. These tyres were designed with consumer needs at the forefront, which is why we focused on providing excellent mileage and handling for drivers across the spectrum of vehicle types.”

Talking about the company’s achievement, Mark Kreinbrink, Plant Manager, Cooper Tires, said, “We are grateful for our Findlay associates, past and present, who contributed to this significant production achievement. Two hundred million tyres, if stacked end to end, would stretch 96,000 miles and be able to circle the earth nearly four times. I sincerely appreciate the dedication, hard work and commitment to quality that our Findlay team has delivered day in and day out to produce this significant body of work. Our customers recognise and appreciate our commitment to service, as well, and have rewarded us with continuing strong demand for our products. We look forward to serving them by making millions more industry-leading tyres.” (TT)

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