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By MT Bureau| Feb 18, 2021

Droom’s Findings On Indian Automotive Market Trends Revealed

A recent study by Droom on Indian automobile trends shows interesting developments over the last year.

 

Droom, the largest online automobile marketplace, as a part of its Annual Automobile Industry Trend Report, has found that buying and selling of automobiles online has accelerated during Covid-19 based on traffic on the website and buyer/seller activities.

India’s obsession with White and Silver car colours account for over 50 per cent of the total pre-owned cars sold. They also noted India’s shift to Diesel cars with 35 per cent of the total pre-owned cars sold in 2015, going up to 65 per cent by 2020.

The average duration of ownership for the car is at 6 years, bikes and scooters at around 5 years and the superbikes are around 3 years. Directionally, the average duration for the ownership of the car is reducing (66 months in 2019 to 60 months in 2020).

Indian and Japanese cars OEMs account for 55 per cent of total pre-owned cars sold and this number has stayed consistent. However, German cars have shown developments by going up from 10per cent of total pre-owned cars sold to 18 per cent. Korean cars have gone down from 20 per cent to 12 per cent.

The adoption of automatic cars increased in 2020 and has gone up from 20 per cent to 35 per cent in the last 6 years. Maruti Suzuki and Swift Dzire remain the bestselling pre-owned cars with the Hero Splendor Plus are the best-selling 2-wheeler.

As for 2-Wheelers, Indian OEMs continue to dominate with 54 per cent market share followed by Japanese OEM at 42 per cent. The rest of the world account for only 4 per cent of total pre-owned 2-Wheelers.

Speaking on the findings Sandeep Aggarwal, Founder & CEO, Droom, said, “At Droom we have been building a 21st-century digital platform and ecosystem for buying and selling automobiles. Given we are a pure-play online company and have petabytes of data on buyers, sellers, listings, brands, years, and cities for the automobile. It is always a great pleasure to share top insights from this data with the automobile industry fraternity.” (MT)

 

 

 

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