By TT News| Apr 07, 2021

Elkem Updates Logo And Brand Profile

Elkem updated its logo and brand profile, following changes in the corporate portfolio.

Founded in Norway in 1904, the company now has 6,800 employees and 29 production sites worldwide, which offers silicones, silicon products and carbon solutions.

Elkem acquired Bluestar Silicones in 2015 and integrated its Xinghuo and Yongdeng plants in China in 2017. In 2019, Elkem acquired Basel Chemie in South Korea, Polysil in China in 2020 and a silicones plant in France in 2021.

In 2020, it was rated ‘Gold’ on sustainability by EcoVadis and ‘A’ on climate by CDP. The silicon producing company is also exploring new opportunities in green technologies like advanced battery materials.

“The Elkem brand represents a unique legacy of continuous improvement and innovation over more than a century, always with a focus on the future and an international perspective. This update reflects changes in our portfolio and positions us well for further change yet to come. Elkem’s continuous improvement continues,” says Fredrik Norman, Elkem’s VP Corporate Communications & Public Affairs.

“We are proud to launch the updated Elkem brand to stakeholders globally. Today, we achieve a fully aligned identity across our business divisions and locations around the world. We also better reflect our strategy of growth driven by operational excellence and increased specialisation, as we position the company for the future,” says Michael Koenig, Elkem’s CEO. (TT) 




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