By MT Bureau| Apr 08, 2021

FIA, Steelbird Collaborate For Safe And Affordable Helmets

The Federation Internationale de l'Automobile (FIA) has announced a partnership with India-based helmet manufacturer Steelbird to provide safe and affordable motorcycle helmets to the two-wheeler market.

Steelbird is one of Asia's largest helmet manufacturers and exporters. Owing to its expansive worldwide distribution network, manufacturing capacity, high quality and affordable range of helmets, FIA is collaborating with the Indian helmet maker for its global road safety programme.

The company has a production capacity of 240,000 helmets per year with a total production capacity across all partners at 420,000 helmets per year.

The FIA is the governing body for world motorsport (notably Formula 1, Formula E, Endurance, Rally, RallyCross and Karting World Championships) and the federation of the world’s leading mobility organisations.

The objective of this programme is to provide, with the support of the FIA Member Clubs' worldwide network, high-quality helmets meeting United Nations Regulation 22.05 in those territories which have faced problems with low-quality helmets in their local market.

The FIA has been working on this highly ambitious initiative to facilitate the deployment of a motorcycle helmet that meets UN safety standards, is comfortable in hot and humid climates, and also available at a target selling price of around $20. The FIA Safety department, which is normally tasked with developing safety equipment for competitions, has used its expertise to achieve this objective.

In markets, where the population is largely dependent on two-wheel motorised transport, and where the hot climate and the high purchase price prevent many motorcyclists from wearing a helmet, the FIA Safe & Affordable Helmet Programme will contribute to reducing motorcycle-related fatalities.

Jean Todt, FIA President, said, “Wearing a helmet is a key issue in road safety. I am happy to welcome Steelbird as a new partner of our Safe & Affordable Helmet initiative. In view of the many qualities of the Indian manufacturer, I am convinced that this collaboration will contribute to the success of our international initiative. Steelbird is committed to offering high quality helmets at an affordable price which will help in mass adoption of the helmets in those regions of the world where it is more needed."

Rajeev Kapur, Managing Director, Steelbird Helmet, said, “We are proud of our association with FIA as we have out beaten other players globally. Moreover, this tie-up also proposes an immense opportunity to step up the safety measures in those areas and zones which remain untouched or low on road safety standards. The territories have been identified by FIA with the objective of increasing the use of helmets while riding two-wheeler without compromising safety. As a brand we have worked very hard over the years to not only build our distribution network but also to deliver quality and safety to the riders.” (MT)


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