V. Sivaramakrishnan, Chief Technology Officer
V. Sivaramakrishnan has been in the corporate sector for over 25 years. Currently he is the Chief Technology Officer at TVS Srichakra Limited, Madurai. He had earlier worked with JK Tyre and Continental Tyres. He was instrumental in leading the key strategic initiatives that has propelled the business to its new heights. His ability to lead the vision and execute it impeccably has helped the organisation grow globally. He spoke to Tyre Trends on the leading two-wheeler tyre maker’s future vision
We are a specialist in the two-wheeler tyres. The technology and expertise required in two wheelers is significantly different from four wheelers. This focus has made us one of the leading manufacturers across the globe for two-wheeler tyres. With the TVS Eurogrip brand we are looking to offer next generation products to our consumers.
Over the years, TVS Srichakra Limited has been expanding its footprint and outperforming itself by adopting cutting-edge technology driven by state-of-the-art research and development with experts in India and overseas. Under the TVS Eurogrip umbrella, we are going to launch a portfolio of 19 premium tyres that include industry leading zero-degree steel belted radial tyres. These extreme performance tyres will provide unmatched stability at high speeds and are rated to run at speeds up to 270kmph.
A: We are the first tyre company in India to have achieved TPM excellence for our Manufacturing processes. We continue our efforts and have embarked on TQM journey. We have established state of art manufacturing facilities with modern mixing, calendaring plant and world class Radial tyre plant. Connected and Intelligent Manufacturing Systems are the future and we are not behind in this journey. We have commenced a project to implement Industry 4.0 concepts for our existing plants.
A:Like our OEM business we are also witnessing superior growth in the aftermarket. We have a strong 2000 dealer network spread across the country which is assisting us in expanding our domestic presence. We are working to add new dealers and channel partners to maintain our growth in the aftermarket. Deeper penetration and reach have been our biggest strength and will continue to contribute to our strategy to tap the aftermarket.
A: Our research programs are focused on maximising vehicle handling performance and tyre grip on wet and dry surface. We have developed some of the finest materials applying nano science to enhance the grip properties. We have invested in a state-of-the-artstesting facility, which includes a modern test track in Madurai, home for our R&D Centre.
We have started a Technical Cetre in Milan, Italy where experts focus on research programs of high-performance tyres for India and global markets. A host of new patterns are under development in this centre aimed at delivering high grip performance.
A: The advent of EVs does not do away with the need for tyres. Being a 2W and 3W tyre specialist, we are geared up for any advancement that is called for as the industry evolves.
A: We produce about 34 million tyres per annum and have made significant investments to capture market opportunities. We will continue to invest in expansion of our capacities and capabilities in line with market dynamics, latest technology and our own growth aspirations. Currently the OEM business accounts for half of company’s sales volumes with aftermarket and export market contributing the other half for the company. We want to expand our reach i.e. enter newer markets and improve our volumes from the markets where we are currently present.
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