HF

GRI CEO Dr Mahesha Ranasoma lighting the traditional oil lamp during the opening ceremony
By TT News| May 05, 2021

GRI Opens Another Rubber Collection Centre In Sri Lanka To Facilitate Green X Circle Initiative

GRI opened its latest rubber collection centre in Buttala, Monaragala District, Sri Lanka, which will facilitate its Green X Circle initiative that focuses on collaborating with farmer communities to yield rubber following sustainability principles.

Through these centres, GRI focuses on forming a close relationship with the farmers, ensuring a fair price for natural rubber as well as providing capacity-building programmes to enhance the yield and sustainability of the rubber produced.

Dr Mahesha Ranasoma, CEO of GRI, said, "We are not only purchasing rubber, but we are also fostering a greater aim, which is the Green X Circle. Through this initiative, we connect the rubber farmer to the crop farmer, who is the end-user of the GRI Agricultural tyres both in Sri Lanka and globally. We manufacture the tyres using the rubber produced by the rubber farmer, and the crop farmer uses the tyres to produce his harvest, which in turn is consumed by us as food. The G X Circle is a sustainable ecosystem that brings all stakeholders together.”

The Green X Circle initiative will include GRI, rubber and crop farmers, and tyre dealers, who are the intermediaries. In this manner, the initiative will support multiple communities, where the relationships formed are mutually beneficial.

GRI has partneredup with the Rubber Research Institute of Sri Lanka to provide the farmers essential training programmes such as the teaching of sustainable practices, efficient rubber tapping techniques as well as the correct farming methods to ensure that the natural rubber farmers have increased yields of high quality.
 
GRI has also launched a natural rubber procurement App which will analyse supplier trends and provide a paper-less environmentally friendly digital process. (TT)

Share This Article


Please login to add a comment

Article Reviews

Subscribe to our Magazines

Get the latest news in the Automotive & Tyre industry.

Subscribe