By TT News| Apr 20, 2021

Hankook Tire Bags the iF Design Award 2021 in Two Categories

Hankook Tire has won in the Professional Concept and Communication categories at the iF Design Award 2021 for its Design Innovation Project 2020.

The Design Innovation is Hankook’s R&D project held every two years, in collaboration with one of the world’s leading design universities. For the project, Hankook has collaborated with professors and students from the Department of Industrial Design at the University of Cincinnati in the U.S.

The project visualised the transformation of cities geared by mobility under the theme of ‘Urban Reshaping’. It showcased mobility as part of living spaces rather than a stand-alone vehicle in the future where augmented automation infrastructure and technologies such as eco-friendly technology, autonomous driving and Artificial Intelligence (AI) are to be adopted.

In the Professional Concept category, a platform which Hankook proposed and named as ‘Hankook Platform System (HPS)-Cell’ took the winning place. In particular, it received high scores in the Form criterion which evaluates aesthetics and execution as well as in the differentiation criterion which evaluates individuality and intrinsic value.

The tyre of HPS-Cell is an airless tyre featuring a unit-cell structure. It is a concept tyre that uses sensor technology to not only identify tyre treads and road conditions in real-time but also to respond to wear-out risks and change tread patterns according to the road condition utilizing variable wheels and optimized infrastructure.

Not just this but the Design Innovation Film 2020, the concept film that had been produced to bring the conceptual tire and HPS-Cell platform to life, won the award in the Communication category. The film illustrates how this kind of mobility platform could be utilised. It was evaluated highly in the Impact criterion which evaluates sustainability and social contribution.

Jimmy Kwon, Vice President of Hankook Tire Brand Lab, said, “It’s an honour to receive global recognition for our innovative design philosophy and capabilities.  This recognition demonstrates our design leadership in the industry as well as our vision for future mobility. By incorporating new ideas with our cutting-edge technology, we are continuously exploring design concepts for the next generation and strengthening our premium brand asset.” (TT)

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