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By TT News| Oct 30, 2020

Hankook Tyre UK wins TyreSafe’s tyre manufacturer award 2020

Hankook Tyre, UK, for the consecutive second year, won TyreSafe’s tyre manufacturer award 2020 for the company’s contribution to raising driver awareness of tyre safety-related issues in last twelve months.

The company ran three tyre safety campaigns across social channels including Facebook and YouTube. In its first campaign, Summer Motoring,’ the company make drivers aware on tyre-related incidents happen during the summer season on British roads and to remind them to check their tyres before setting off on holiday. For the second campaign, Hankook Tyre UK collaborated with a social media influencer, with video content informing drivers on topics such as how to maintain their tyres’ condition for optimum performance and control and lower fuel consumption, choosing the right tyre for the season, ensuring the correct tire pressure and how to check their tread.

The third campaign informed and educated drivers on the function of tyre tread, pattern differences on summer, all-season and winter tyres and also why they need to prioritize their tyre safety in anticipation of the winter weather and road conditions.

TyreSafe Chair and Chair of Awards Judging, Stuart Jackson said, “Hankook’s commitment to raise awareness on tyre safety resulted in a well targeted campaign, which highlighted specific messages relevant to their core age group. A good library of resources was created to support it resulting in a program of clear and engaging content. Congratulations Hankook on being TyreSafe’s Tyre Manufacturer of the Year Award winner.”

Zoë Baldwin, Marketing Manager of Hankook Tyre UK said: “We are delighted to have won this highly coveted award for the second year running, and are thrilled to be recognized for the effort we put into sharing tire safety messages with millions of drivers. Hankook continues to raise awareness of the importance of tire maintenance and the dangers of defective and illegal tires to reduce the number of tire-related incidents on Britain’s roads.”

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