Apr 05, 2020

Hero Electric Will Be Very Different In Three Years: Naveen Munjal

Hero Electric is a pioneer and market leader of the Indian electric 2-wheeler industry. It has been the front runner of electric mobility in India for the past 10 years. In its endeavour to make the country greener the company has been manufacturing a range of electric 2-wheelers. However the company feels that there are several issues that have to be resolved. Naveen Munjal, Managing Director, Hero Electric told T Murrali that the policy for EVs is a bit of a problem right now as it supports more the high-end than mass vehicles. “We are targeting the mass consumers. Unless we convert them we don’t think there is any point in having a niche market; in India we have to go mass,” he said. Edited excerpts:

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