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By MT Bureau| Oct 12, 2021

Hero Pleasure+ XTec Launched At INR 65,900

Hero MotoCorp has launched the new Pleasure+ XTec, a 110 cc scooter priced at INR 65,900.

The Pleasure+ XTec is powered by a 110 cc engine producing 8 bhp at 7,000 rpm and a maximum torque of 8.7 Nm at 5,500 rpm. With Hero’s patented i3S technology, the new scooter returns the highest possible fuel efficiency.

The Pleasure+ XTec, in ‘Jubilant Yellow’, joins the well-known Pleasure brand of scooters. Featuring the first-in-segment projector LED headlamp, the new scooter provides 25 percent more intense lighting with a longer and wider road reach. It also boasts an anti-fog advantage that improves visibility in all driving conditions.

The Pleasure+ XTec, while staying true to the iconic Pleasure design, now comes with chrome additions on the mirrors, muffler protector, handlebar and the seat backrest (added to assist pillion comfort). With an eye-catching stripe on the metal fender, the dual-tone seat and coloured inner panels further add to its appeal.

The Pleasure+ XTec comes equipped with a digi-analogue speedometer. With a Bluetooth connectivity option, the rider can view incoming and missed call alerts, new message alerts and the phone battery status. For additional safety, the Pleasure+ XTec is equipped with the ‘Side-stand Engine cut-off’ feature that prevents the scooter from cranking when the stand is applied.

The new scooter will be available at Hero MotoCorp dealerships across the country at a starting price of INR 61,900 for the LX variant and INR 69,500 for the Pleasure+ 110 XTec option (ex-showroom prices, Delhi).

Malo Le Masson, Head of Strategy and Global Product Planning, Hero MotoCorp, said, “The Pleasure+ 110 is a trendsetter and is quickly becoming one of the country’s most admired and popular scooters. The XTec model brings more charm with elegant elements inspired from the Platinum edition, more durability with the front metal fender, more comfort with a branded seat backrest and a boost of technology with the projector LED headlamp, Bluetooth connectivity and Hero’s patented i3S technology for enhanced fuel efficiency. The Pleasure+ 110 has just become even more desirable!”

Naveen Chauhan, Head of Sales and Aftersales, Hero MotoCorp, said, “The iconic Pleasure brand enjoys a strong connect with the customers. With a host of first-in-segment features, the new Pleasure+ ‘XTec’ is surely going to strengthen our scooter portfolio and will bring great cheer to the youth this festive season.” (MT)

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