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By MT Bureau| Jan 10, 2022

Hyundai Motor, Unity To Build Platform For Meta-Factory

Hyundai Motor Company and Unity, a platform for creating and operating real-time 3D (RT3D) content, announced a partnership to jointly design and build a new metaverse roadmap and platform for Meta-Factory. 

The companies held a virtual Memorandum of Understanding (MOU) signing ceremony, which was attended by Youngcho Chi, President and Chief Innovation Officer of Hyundai Motor Group, Hong Bum Jung, Senior Vice President and CEO of Hyundai Motor Global Innovation Center in Singapore (HMGICS), Jules Shumaker, Senior Vice President, Revenue, Create Solutions, Unity and Dave Rhodes, Senior Vice President of Digital Twin, Unity.

The MOU pertains to the fields of smart manufacturing, AI training and study, and autonomous driving simulation.

Youngcho Chi said, “HMGICS will become a manufacturing innovation "game-changer" through this world-class Meta-Factory collaboration. HMGICS will lead the future innovation by introducing various technologies that will transform mobility paradigm through human-centered value chain innovation."

The partnership will support Hyundai building a Meta-Factory concept, a digital-twin of an actual factory, supported by a metaverse platform. The introduction of a Meta-Factory will allow Hyundai to test-run a factory virtually in order to calculate the optimised plant operation, and enable plant managers to solve problems without having to physically visit the plant, the company said in a statement. 

John Riccitiello, CEO, Unity, said, “Real-time digital twins will permanently change how we live, work, shop and make a positive impact on our planet, representing a significant component of what is often referred to as the metaverse,” said “Hyundai’s vision for the future, including the digital twin of factory operations, represents a significant technological step forward in manufacturing with unlimited potential in its efficiency.”

The partnership will offer a real-time 3D and virtual platform for Hyundai customers, giving them various services in sales and marketing. The consumers will now be able to trial, test and engage various auto-related solutions digitally.

Hyundai plans to first apply the Meta-Factory concept to the HMGICS facility. 

Prior to the MOU signing, Hyundai shared its vision for ‘Expanding Human Reach’ with robotics and the metaverse at CES 2022 held at Mandalay Bay Convention Center in Las Vegas. (MT).

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