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By TT News| Mar 04, 2021

JK Tyre Launches ‘JK Tyre Man’ In Partnership with Car Dekho And AutoBrix

JK Tyre has partnered with the online automobile platform Car Dekho and leading doorstep auto service provider AutoBrix to offer contactless doorstep tyre delivery and fitment service. Labelled the ‘JK Tyre Man’, the new service will see JK Tyres use its existing dealer network to safely and efficiently service and deliver tyres to consumers.

The service will be rolled out in phases, starting the pilot phase in Bangalore from March 2021, with other cities roll out expected in Q2’ 2021. Under the strategic partnership, Car Dekho will list the entire range of JK car tyres available for purchase, while AutoBrix will provide seamless express doorstep delivery and fitment service.

Commenting about the partnership, Srinivasu Allaphan, Director - Sales & Marketing, JK Tyre & Industries, said, “As seen with almost every industry, automobiles, and especially tyres, are finding a strong demand online. There has been a dramatic shift in the consumer behavior towards e- commerce, in the last few months due to the ongoing pandemic. Our partnership with CarDekho and AutoBrix for Tyre Man reinforces our motto of staying in Total Control, where we extend safety and convenience to our consumers and have the purchased tyres fitted right at their doorstep.”

Amit Jain, Co-founder and CEO, CarDekho, expressed his excitement and said, “As part of our journey of becoming the largest personal mobility player in the country, we are committed to give our customers the best online buying experience, which will be enhanced by this collaboration. The launch of Tyre Man will ensure that the customer cannot only buy a car online but also gets quality tyres delivered to their doorstep”. (MT)

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