The newly-launched K8 Saloon
By MT Bureau| Apr 19, 2021

Kia UK Records Increase Of Registrations In Q1 2021

Kia has recorded a slight increase in European registrations during the first quarter of 2021.

The European Automobile Manufacturers’ Association (ACEA) data reveals that Kia’s total European sales increased slightly to 113,812 units in the first quarter of 2021. This represents an increase of 0.7 per cent compared to the first quarter of 2020. These figures show that Kia has maintained a European market share of 3.7 per cent. In the UK, Kia achieved a best-ever UK market share of 4.79 per cent over the same period, despite showrooms being closed across much of the continent.

Jason Jeong, President at Kia Europe, commented: “The past year has been challenging for most industries, and the automotive landscape has changed rapidly. However, we have maintained steady sales momentum across Europe with an increase in our hybrid, plug-in hybrid and electric vehicle sales. EV6, Kia’s all-new electric vehicle, is already available to pre-reserve, and we expect it to be among many new Kia models that continue to grow the brand’s presence across Europe.”

In the first quarter of 2021 Kia’s hybrid, plug-in hybrid and electric vehicles accounted for 28.4 per cent of total brand sales in Europe, up from 18.9 per cent during the first quarter of 2020. The Kia Niro range, available with three types of electrified powertrain, grew in popularity by 29 per cent - with the fully electric version improving sales by 124 per cent. The fully electric e-Niro ended Q1 as the second best-selling BEV in the UK so far in 2021, selling 3,269 units. Across Europe, Kia’s Sorento received a sales boost of 108 per cent.

At the smaller end of the Kia line-up registrations of the Picanto city car increased 22 per cent to 15,954 units while the B-segment Rio increased by 11 per cent to 8,847 units. (MT)

The Kia Sorento grew up to 108 per cent in sales (Q1)


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