By MT Bureau| Feb 23, 2021

Maxxis Aims 3% Mkt Share in Kerala by 2021

Maxxis India targets to earn a three percent market share in Kerala by 2021.

For that, the company will open 70 premium dealer showrooms to promote its range of high-quality tyres both for the scooter and motorcycle segment.

Maxxis India is targeting to capture a market share of at least 15% of India’s two-wheeler tyre market by 2023.

Maxxis India will also strengthen the current channel partners and dealer network with a focus on engaging customers oriented towards performance & quality. As of now, the company has 172 registered dealers in the region.

The most preferred products of Maxxis Tyres in the Kerala region are: 90/100-10, 120/70-10 and 120/70-12.

Commenting on the business plan, Bing-Lin Wu, Marketing Head, Maxxis India said, “Kerala is an extremely significant market for Maxxis. Owing to customer’s preference for premium tyres, we foresee great potential for our performance tyres and can cater to this niche segment with our technologically superior products. Our aim is to secure 3% market share by end of 2021 by strategically adding premium distributors into our fold. Our channel partners are our brand custodians and will play a vital role in preparing our ground for the future development in the Kerala region.” (MT)


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