By Venkatesh P Koushik| Oct 22, 2021

Mercedes Benz India Unveils ‘Retail Of The Future’

Mercedes Benz India (MBI) has launched its future business model called the ‘Retail of the Future’ (ROTF). Built with an investment of INR 600 million in 24 months, ROTF aims to provide a transparent, omni-channel car buying experience to the customer.

Critical aspects of ROTF are:

  • Customised offers according to the customer profile
  • No incidental charges
  • Price transparency
  • Better stock inventory
  • Ability to select franchise partner based on customer experience

Set to change the luxury car-buying experience, ROTF offers customers flexibility in booking, payment and order finalisation process with national stock visibility and production estimates up to N+3 months. India becomes the first CKD market and the fourth global market to implement ROTF for MBI. (MT)

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