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By MT Bureau| Dec 01, 2021

Michelin Cup Arrives In India

Michelin has launched the Michelin Cup for E-Gamers in India. It has created a contest in association with PlayStation’s popular driving game franchise, Grand Turismo, to run from 29 November 2021 to 18 December 2021.

The registration for the contest is open till 12 December 2021. Twelve finalists will be selected from three regions through a leader board-based tournament. These twelve finalists will compete in a final event on 18 December 2021. The championship will offer a price pool of USD 40,000. The winner will receive a prize of USD 20,000. The second winner will receive a prize of USD 15,000 and the third winner will receive a prize of USD 5,000.

Launched in collaboration with Power League Gaming, this year’s Michelin Cup features participants from UAE, Saudi Arabia, Oman, Bahrain, Kuwait, Qatar, South Africa, Algeria, Egypt, Morocco and India.

Manish Pandey, Commercial Director – B2C Michelin India, said, “After receiving an overwhelming response for our pilot edition in the MENA region, we decided to bring the experience to India. This game connects the most successful virtual driving experience in the world with the global leader for the high-performance tyre. Michelin leads the industry in tire simulation, and we hope gaming enthusiasts in India will enjoy the collaboration and help more gamers understand the critical role that Michelin plays in optimising vehicle performance.” (MT)

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