MMFSL Unveils Logo For Its Leasing And Subscription Business, Quiklyz
Mahindra & Mahindra Financial Services Limited (MMFSL) has launched the brand logo for its leasing and subscription business, ‘Quiklyz’.
According to the company, the logo signifies that the consumer is in the driver’s seat, giving them the power to drive their path towards a new experience. The Q in the logo implies the brand name, and spokes are added to the Q to make it look like a steering wheel, showcasing the company’s category.
The vibrant blue colour of the logo suggests dynamism and adaptiveness whilst the use of lower case in the wordmark exudes a casual and approachable vibe, encouraging all to explore the brand.
Turra Mohammed, SVP and Head – Leasing and Subscription, MMFSL, said, “Quiklyz as an offering has been conceived keeping in mind the millennial mindset consumer and new-age corporates who prefer experiences over the hassles of ownership. As a brand, it is reflective of the changing consumer belief – that new is better and simple is smart. Being a digital-born brand, convenience, agility and responsiveness are embedded into its DNA.” (MT)