By MT Bureau| Nov 24, 2020

New Innova Crysta Launched To Dominate MPC Segment

Toyota launched a new Innova Crysta with a bold design, new features and fresh interior to strengthen its leadership in the MPC segment.

The new Innova Crysta is loaded with new features and a savvy new connected infotainment system.

 On the exterior side, the new Innova Crysta comes with a cooler and tougher exterior with features such as a new trapezoidal piano black grille with chrome ornamentation that smoothly merges into the headlamps, a sharper front bumper design and diamond-cut alloy wheels for a contemporary look.

The Innova has been known for safety with best-in-class features such as seven airbags, Vehicle Stability Control and Hill Start Assist. Now the company has evaluated safety in the new Crysta with front clearance sonar (with MID display) to prevent collisions while parking in tight spaces and offer a stress-free driving experience.

 For the interior, the company has given a fresh look with the option of new upholstery colour of Camel Tan in the ZX grade. In line with the latest trend of connected infotainment, a new and larger Smart Playcast touchscreen audio with Android Auto and Apple Carplay has been introduced in the upgraded Innova. Besides, customers can now enjoy vehicle connectivity features such as real-time vehicle tracking, geofencing, last parked location and many more as optional accessories in the new Innova Crysta.

The new Innova Crysta (GX, VX & ZX grades) is available in the price range of Rs. 16,26,000 to Rs. 24,33,000 Ex-showroom (Prices are same across the country except Kerala).

The iconic Innova is the leader in the MPV segment for over 15 years since the first-generation model was introduced in India in 2005 having sold over 8,80,000 units till date (including Innova Crysta). The 2nd generation Innova - Innova Crysta since its launch in 2016 sold close to 3,00,000 units.

* New features in Innova Crysta

·         Availability of new exterior colour - Sparkling Black Crystal Shine

·         Bold Trapezoidal Piano Black Grille with Chrome Surround

·         Sharper Front Bumper Design

·         New Diamond-Cut alloy wheel designs

·         Front clearance sonar (with MID Indication) for improved safety

·         New luxurious interior color of Camel Tan for upholstery (ZX grade only)

·         All-new Smart Playcast touchscreen audio with Android Auto/Apple Carplay

Speaking about the launch, Naveen Soni, Senior Vice President, Sales and Service, TKM, said, “The Innova redefined the segment when it was introduced in India more than 15 years ago as a premium MPV that offers unrivaled comfort, convenience and looks, these skillfully combined with Toyota’s Quality, Durability and Reliability, made it a winner. Over the years, we have strived to make the Innova even better by imbibing the advanced technologies and features and launching improved versions regularly. The new and bolder Innova Crysta continues that legacy in accordance with our tradition of customer-first approach. We are confident that the customers will look forward to the latest avatar of the iconic Innova. The launch is particularly timed for those customers who are seeking unmatched safety and unrivaled comfort during long distances travel with family or on business needs.

 Further, we would like to thank our loyal customers for their relentless trust that has made Innova the best-selling MPV in the country. Innova Crysta continues its unrivaled dominance with 43% of segment share,” he added. (MT)

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