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By MT Bureau| Apr 19, 2021

Nissan Magnite Crosses 50,000 Bookings Milestone

The all-new Nissan Magnite is fast turning out to be a success story for the company as it gains 50,000 booking in just four months.

Launched in December 2020, the Magnite has attracted more than 2,78,000 enquiries and more than 50,000 bookings. Ten percent of the booking received were through Nissan’s Shop at Home online portal. The company’s X-Tronic CVT has impressed the masses and comprises 15 percent of the booking received.

The attractive initial pricing and Nissan’s scheme protecting the prices for the already booked customers despite changes in price on account of escalation of raw material costs have helped it secure the highest order (60 percent) for the top of the line XV and XV Premium variants.

The company has managed to deliver more than 10,000 models since its launch.

Talking about the milestone, Rakesh Srivastava, Managing Director, Nissan Motor India, said, “We are extremely overwhelmed with the customer response for the Big, Bold, Beautiful Nissan Magnite. The 50,000 bookings milestone is a testament of the Customers trust of the Nissan brand and the love for the Charismatic SUV with a revolutionary value proposition as part of Nissan NEXT. The transformation plan towards building a stronger presence and future.” (MT)

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