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Nissan Magnite
By MT Bureau| Oct 21, 2020

Nissan Unveils Its First Entry-level SUV - Magnite

Compact SUV has been very popular in India for some time now and to capitalise the growing trend, Nissan is fielding its new offering by unveiling MAGNITE in the B-SUV segment. The sub-4 metre global SUV is also the first out of eight models to be launched in India under from Nissan Next programme.  It is scheduled to be introduced in the second half of FY 2020-21. 

The SUV has been tested at Nissan’s world-class testing facility, the Nissan Tochigi Proving Ground, where other models such as the Nissan GT-R and Nissan Ariya, have been tested.

With its stylish design, robust and dynamic road presence and an evolutionary leap in global Sports Utility Vehicle DNA, Nissan hopes that Magnite will redefine the B-SUV segment in India. Developed as a model under Datsun brand, Magnite is expected to be priced aggressively as it will be competing with the likes of Tata Nexon, Ford EcoSport and Mahindra XUV300.

Magnite delivers on all four of Nissan’s key pillars – bold exteriors, interiors, technology and performance. The front is flooded with LEDs with bi-projector headlamp, indicators daytime running lamps and fog lamps. The square wheel arches enhance the bold styling along with the integrated sculpted body-side cladding. The chrome beltline moves up to the quarter window in the C-pillar. The 16-inch diamond-cut alloy wheels accentuate the looks. It has five-metre turning radius to help manoeuvre tight corners and parking.

Interiors:

It comes with a sporty 7-inch instrument panel, fully integrated steering wheel and an 8-inch touchscreen is compatible with Android Auto and Apple CarPlay that are connected through Wi-Fi. It comes with Tech Pack comprising of a wireless charger, air purifier, puddle lamps and ambient mood lighting.  

In terms of safety, Magnite comes with Vehicle Dynamics Control for safe manoeuvring in tight corners and risky situations. In addition, it comes with dual air-bags, Hill-start assist, traction and anti-roll bar to minimise body roll.  

Powered by Nissan’s HRA0 turbo engine having mirror-bore technology, it is mated with two gearbox options – manual and Xtronic CVT.

“The all-new Nissan Magnite plays a vital role in our Nissan NEXT strategy and represents Nissan’s undeniable commitment to the Indian market as a customer-centric organization. The car reiterates our brand philosophy of keeping customers at the heart of everything we do to deliver exciting products for enriching experiences. As we continue to prioritise and invest in the Indian consumer, who is aspirational and discerning with vehicles, we aim for the all-new Nissan Magnite to be the first product that will enable sustainable growth. Nissan will continue to be the primary brand in India,” said Sinan Ozkok, President, Nissan Motor India.

“Given the growing popularity of B-SUVs in India, we aim for the all-new Nissan Magnite to redefine the segment and surpass customer expectations in the country. It is the ideal aspirational upgrade for hatchback customers in India who are weighing their options and looking to own a world-class SUV, from a globally renowned brand that has a strong SUV heritage,” said Rakesh Srivastava, Managing Director, Nissan Motor India. (MT)

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