Image Source- Mahindra MSTC Recycling Private Limited
By MT Bureau| Apr 08, 2021

Renault-CERO Partnership To Offer Scrapage Policy Schemes For Customers

Renault India has launched the ‘R.E.L.I.V.E’ initiative in partnership with CERO Recycling to offer an organized channel for customers interested in scrapping their vehicles.

Mahindra MSTC Recycling Private Limited (CERO) is a joint venture between Mahindra Intertrade Ltd. and MSTC Ltd., a Govt of India Enterprise. It is India’s first organized, fully compliant, pollution-free recycling facility.

The initiative is aimed at providing the potential customers with a seamless hassle-free channel to scrap their old vehicles, buy new Renault vehicles and also avail attractive benefits on their new purchase.

The French carmaker has commenced the programme in Delhi, NCR, Chennai, Mumbai, Pune and Bangalore. The interested customers will get a fair scrap valuation quote post appropriate evaluation of the vehicles, along with an additional guaranteed scrap benefit apart from the existing monthly offers on its products; Kwid, Triber and Duster.

  • Supports the new scrappage policy by offering fair scrap valuation quote and benefits to customers purchasing a new Renault vehicle by scrapping their existing cars of any brand.

Renault India dealerships along with CERO Recycling will be handling the entire process from vehicle evaluation to official de-registration at the RTO and handing over the official certificate of deposit/destruction of an old vehicle to provide a hassle-free experience to customers. Additionally, Renault will also be offering this channel for prospects willing to have their old 2-wheelers scrapped.

Venkatram Mamillapalle, Country CEO & Managing Director, Renault India Operations, said, “The scrappage policy is a very important step towards the right direction in making India a hub of manufacturing and elevates the Indian auto industry a notch up in terms of better technology adoption, safer and cleaner vehicles. The scrappage policy will help in significantly reducing the pollution levels and streamlining the unorganised & fragmented recycle market in the country.”

Sumit Issar, Managing Director of Mahindra Intertrade Ltd., says, “CERO is India’s first government authorized recycler for motor vehicles built on the PPP model, focussed on achieving zero pollution while vehicle recycling. We have state-of-the-art dismantling centers at Greater Noida, Pune and Chennai and collection centers at major cities such as Mumbai, Bangalore, Hyderabad, Ahmedabad, Jaipur and Chandigarh. Further, CERO has plans to have presence in 25 cities within the next 8-10 months. The arrangement with Renault is going to strengthen the reach and benefit all Renault vehicle customers & prospects who are looking for solutions for scrapping their old vehicles.”(MT)




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