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By MT Bureau| Jun 23, 2021

Royal Enfield Celebrates The Triumphant Classic 350 Model With #TimelessClassic Campaign

Royal Enfield has introduced the ‘#TimelessClassic’ campaign across the brand’s social media handles to celebrate the legacy of the Classic 350 motorcycle among its riders.

To become a part of the campaign, customers may share their favourite adventure memories on the Classic 350 while adding ‘#TimelessClassic’ and tagging @royalenfield in their photo, video or reel posts. The company then features the selected entries on Royal Enfield’s social media channels.

Lalit Malik, Chief Commercial Officer, Royal Enfield, said, “The Classic 350 has been a cornerstone of Royal Enfield’s modern history in India and globally. A truly iconic motorcycle, it has not only set the benchmark for leisure motorcycling but has also enjoyed the community’s affinity over the years. The motorcycle has been a trusted companion to millions on their memorable journeys, and the Timeless Classic campaign is a celebration of these riveting tales of riding.”

The Classic 350 is one of the most successful models of the company, especially due to its timeless appeal, signature thump sound, sublime design and powerful stance. This model has garnered immense success for Royal Enfield across India and globally. (MT)

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