By MT Bureau| Oct 15, 2020

Royal Enfield Introduces Pre-Sale Bike Customisation Options 

Royal Enfield has announced the ‘Make it Yours (MiY)’ initiative, a motorcycle personalisation service. Said to be the first of its kind in the country, customers can now choose to personalise and accessorise their motorcycles, at the time of the purchase, through a smartphone-app based 3D configurator solution. The MiY and 3D configurator is available on the Royal Enfield app, the website and 320 stores across the country. As an introductory phase, this feature is offered to the customers of Royal Enfield Interceptor 650 and the Continental GT 650.

Royal Enfield MiY

Royal Enfield has unveiled that the personalisation options includes the choice of colourways, trims, graphics and genuine accessories. It is also confirmed that customers would be able to see the delivery timeline of their motorcycles through the app. The app also supports service request for the motorcycles. The factory-tested, genuine accessories would carry a two-year warranty.

Royal Enfield MiY

The MiY with 3D configurator has been developed for smartphones running on Android and iOS platforms.

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