Feb 04, 2020

Tata Motors Adds Altroz To BSVI-Ready Brands

MT Bureau

Tata Motors has entered the premium hatchback segment with Altroz which will be available in five trim levels at an introductory price starting from INR 5.29 lakh for the petrol version and INR 6.99 lakh for the diesel. It is the first vehicle developed on the new ALFA architecture and the second one showing Impact 2.0 design language.

With its striking design, bouquet of industry-first features and the most recent achievement of Global NCAP 5-star rating, Altroz has set the GOLD Standard in Safety, Design, Driving Dynamics, Technology and Customer Delight. Altroz will come with 6 different factory-fitted customizable options to be chosen from 4 packs of Rhythm, Style, Luxe and Urban.

Tata Motors has also launched 3 fully BSVI-ready cars. Leading the line-up with the Altroz, they are Tiago, Tigor (safest in its category) and Nexon. With Altroz and Nexon, Tata Motors has BS-VI ready diesel variants in their respective segments.

Guenter Butschek, CEO and Managing Director, Tata Motors, said, “We have started writing a new chapter. We promised to kick-start the year with a product offensive and here we are. The future of efficient, green, sustainable mobility solutions needs to translate into reality and we have made a start by bringing the new generation of BS-VI solutions to the market. The new face of Tata passenger cars are not only BSVI-ready, but are designed and developed to enhance the value proposition for our aspiring customers. With Altroz, the class defining, new premium hatchback, we are expanding our market coverage further. We have lots more in store for 2020 and we have just commenced unveiling our well-defined future product portfolio.”

The new Nexon will be available in 1.2L Revotron turbocharged petrol BS-VI engine and 1.5L Revotorq turbocharged diesel BS-VI engine with a starting price of INR 6.95 lakh and INR 8.45 lakh respectively. Staying on course, Nexon 2020 has been developed to take the drive experience to NEX LEVEL with best-in-class safety features and will be the first car from Tata Motors to feature the ‘iRA Tech’ – the new connected car technology, which has been designed specifically for India and caters to its unique driving conditions. ‘iRA Tech’ consists of technologies such as What3Words, Connected Safety, Natural Voice system and the Tribes app. The Nexon 2020 will be offered in 6-speed manual and AMT options.

Tiago 2020 will be the successor to the highly successful first generation Tiago, which is currently being driven by 2.5 lakh happy customers. The Tiago 2020 sports a more confident, mature design while being young, premium and fun. The car will be available in both manual and AMT options. It will be available in a 1.2L Revotron petrol BS-VI engine at a starting price of INR 4.60 lakh.   

Tigor 2020 will be available at a starting price of INR 5.75 lakh and will come with a 1.2L Revotron petrol BS-VI engine. The new Tigor exhibits a poised, understated and executive-oriented design. It will also be offered in manual and AMT transmissions.

Mayank Pareek, President, Passenger Vehicles Business Unit (PVBU), Tata Motors, said, “We are elated to begin 2020 in style with our new generation of passenger cars. This is a landmark achievement for us as we set new industry benchmarks. These new models are beyond BS-VI and will redefine every segment they are meant for with class-leading design, safety, technology and driving dynamics. We are also taking a significant step and defining what the new PV range brand promise is, through a new campaign -‘Drive New Forever.’ We are all set to ride the demand trend for new launches and excite our customers with a new product portfolio.” (MT)


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