By TT News| Feb 22, 2021

Tata Safari Launched At INR 14.69 Lakh

Tata Motors today announced the price of its recently unveiled premium flagship SUV – the all-new Safari that comes in both manual and automatic transmission options. Starting from INR 14.69 lakh (ex-showroom Delhi),  the prices of  6/7 seater goes up to INR 21.45 lakh for the top-end model. The all-new Safari will be available in nine variants, starting from XE and going up to the XZA+.
With 2.0 litre turbocharged Kyrotech engine and it’s 2,741 mm wheelbase, the new Safari comes with signature Oyster White Interiors paired with the Ashwood finish dashboard, a majestic panoramic sunroof, along with six and seven-seater options, equipped with an 8.8-inch floating island infotainment system.
Besides, the new vehicle comes with a variety of safety features such as all-disc brakes, an electronic parking brake and an advanced ESP with 14 functionalities. Coupled with the Boss Mode providing enhanced ride comfort, the Safari gives the executive customers a living room style ride experience. Furthermore, the vehicle will be available in additional colour options of Daytona Grey, Tropical Mist and Orcus White along with the signature Royal Blue.
In its new avatar, the Safari takes forward the brand’s rich legacy by combining Tata Motors’ Impact 2.0 design language with the proven capability of OMEGARC, the architecture derived from the renowned D8 platform from Land Rover, which is touted to be the gold standard of SUVs worldwide. The OMEGARC architecture has already proven its mettle with the success of the Harrier.

SUVs is the fastest-growing passenger vehicle segment in the country and the new Safari will accelerate the momentum gained by the company’s consistently growing SUV sales which have resulted in a growth of 20 per cent YTD when compared to the same period last year.

In a challenging year, Tata Motors exhibited a stunning performance in the passenger vehicles market last year by clocking in over 23,000 unit sales every month successively from October 2020. Furthermore, in Q3FY21, the Tata Motors PV business posted its highest sales in the last 33 quarters. The rising demand can be attributed to the BS-VI range, which was launched last year, under the New Forever philosophy of the company. Demand was visible across all products of the New Forever range, including the premium hatchback Tata Altroz and the BS6 Harrier, which stole the show.
Guenter Butschek, MD and CEO, Tata Motors, said, “The new Safari is an impressive endorsement of our stated intend of enhancing presence in the faster-growing market segments. Its exceptional build quality and premium finish, power and performance augment the brand’s iconic legacy and amplify the key traits of the ‘New Forever’ range - safety, style, drivability and best-in-class features. We will make the Safari rule the Indian roads once again.”
Shailesh Chandra, President – Passenger Vehicles Business Unit, Tata Motors, said, “Safari had introduced India to the SUV lifestyle, and in its contemporary avatar, the new Safari is in-sync with the multifaceted lifestyles of today’s SUV customer. With the introduction of the ‘Adventure’ persona, customers have more choice to select the Safari that best complements their individual personality to ‘Reclaim Your Life’.” (TT) 

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