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By Sharad Matade| Mar 23, 2021

Tire Cologne 2022 To Give Fresh Momentum To Tyre & Wheel Industry

The Tire Cologne is working intensively to develop the concept and content for the trade fair to revitalise the global tyre and wheel industry. 

The expo, which had been postponed due to uncertainties and travel restriction infused by COVID-19, now will be hosted from May 24 to 26, 2022. 

The event is hosted by Koelnmesse and the trade fair’s conceptual sponsor, the Bundesverband Reifenhandel und Vulkaniseur-Handwerk e.V. (BRV/German Tire Retailers and Vulcanisation Trade Association).

Major auto and tyre shows have been either cancelled or postponed due to the pandemics. The Tire Cologne 2022 will be the first opportunity for the global industry to gather at an international communication and business platform since the introduction of restrictions due to the coronavirus pandemic. The anticipation for the event is already palpable among many companies: “We see The Tire Cologne as a global industry gathering and the leading international trade fair, which will play a crucial role in the resumption of face-to-face communication in the post-COVID-19 era. The Tire Cologne’s clear focus on the needs of the tire and wheel industry has always made the event a crucial source of momentum for us,” says Johannes Kuderer, Managing Director of Pneuhage Management GmbH & Co. KG. 

The organiser said the content of The Tire Cologne 2022, with the addition of TTC @home, will focus on issues that have gained new impetus in the context of the pandemic – such as the digital transformation and human resources. A further key topic will naturally be the ever-increasing demands for greater sustainability.

 As part of the event’s new concept, The Tire Cologne 2022, supplemented with the digital event TTC @home, will offer registered physical exhibitors the opportunity to increase their online reach and market to new target groups digitally thereby boosting their sales. TTC @home sets out to strengthen communication between exhibitors, visitors and the media.

 

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