India’s car care industry has been primarily dominated by Do-It-For-Me (DIFM) model. However, as the buyers’ choice significantly is shifting towards good looking and featured-ladened cars, the car care industry is witnessing a surge in demand. Turtle Wax, with its easy-to-use and the combination of its standard and India-specific products, intends to tap demand, being further fuelled by COVID, in the Doing It Yourself (DIY) segment in India. With aggressive distribution networks, the company will also run campaigns to educate people on car care and products and promote car care as a family celebration.
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