By TT News| Nov 24, 2021

TVS Eurogrip Associates With CSK As Principal Sponsor

TVS Eurogrip has joined hands with four-time IPL champions Chennai Super Kings (CSK) as Principal Sponsor in a three-year deal starting from 2022.

As part of the deal, TVS Eurogrip will be seen on the front of CSK’s jersey, giving visibility to the brand. The two parties have also planned a series of initiatives to engage the large fan base of the team.

P Madhavan, EVP – Sales and Marketing, TVS Srichakra Limited, said, “TVS Eurogrip is delighted to associate with Chennai Super Kings. The jersey branding and sponsorship will increase awareness and recognition for our Eurogrip brand name and visual identity. We look forward to co-creating exciting experiences for trade and our customers with this association. We see great synergies between both the brands and are confident that this partnership will benefit both CSK and TVS Eurogrip.”

Adding to it, KS Viswanathan, CEO, Chennai Super Kings Cricket Limited, said, “We are delighted to have TVS Eurogrip as our Principal Sponsor, and we welcome them to the Super Kings’ family. It’s going to be an exciting phase (the next three years) for us. We believe that this partnership will help us build on the long-lasting relationship with the fans and spread yellove far and wide.” (TT)

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