By TT News| Jun 18, 2021

TVS Eurogrip Rolls Out #TurnItAround Campaign To Celebrate Father's Day

TVS Srichakra, one of India's leading two- and three-wheeler tyre manufacturers, introduced the #TurnItAround social media campaign to celebrate Father's Day in 2021.

P Madhavan, EVP, Sales and Marketing, TVS Srichakra, said, “The insight picked up for our Father’s Day campaign is extremely relatable to present day fathers of young children. It brings alive the bond cherished between a father and his daughter, through a simple act of ‘motorbike ride’ together. #TurnItAroundis themed around how despite limitations presented by the pandemic, fathers have managed to engage and bring a smile on the face of their kids. We, as a brand, stand by them.”

The campaign takes the pandemic as an example to talk about how fathers are everyday heroes. (TT)

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